Kellogg MBA candidate and Co-Founder of Neuforce, an AI studio helping companies turn real problems into practical, human-centered solutions. I split my time between Guadalajara and Chicago, turning insight into execution that compounds over time.
I was born and raised in Guadalajara, Mexico, in a family that has built businesses for more than a century. From an early age I learned that business is stewardship: discipline creates freedom, and success should elevate others. That conviction guides how I build companies, serve customers, and partner with investors.
Today I am pursuing my MBA at the Kellogg School of Management. I serve as Co-Director of the Kellogg Family Business Organization, am a Zell Fellow, and represent my class on the Honor Code Committee. I am preparing for my next chapter: to keep building through entrepreneurship and, eventually, thoughtful acquisitions that connect heritage with innovation.
My focus sits at the intersection of technology, health, finance, and food—markets that shape everyday life and reward builders who pair systems thinking with empathy.
Building well is my way of showing gratitude. Every day I practice prayer, learning, and focus to stay grounded while operating companies and supporting founders.
Outside of work I spend time with my wife Macarena, play soccer or tennis, or enjoy a good beer with friends while thinking about the next frontier.
Morning rhythm: prayer, gratitude, reading, and writing a short “focus note.” Weekly rhythm: coaching Neuforce teams, founder calls, and partner check-ins.
I invest through a family-backed lens that blends patient capital with disciplined operating playbooks. The through-line: create durable value by modernizing legacy sectors with technology, design, and stewardship.
This site is a living resume and open journal. Curious about my ventures, investing lens, or daily systems? Ask below and I’ll answer instantly.
Short reflections from the last few weeks. These notes keep the site alive and share what I’m learning in real time.
Every deployment reminds me that operators don’t want hype—they want believable ROI and patient integration partners.
Listening to searchers has reframed how I think about succession. Patience plus empathy make all the difference.
My morning “focus note” forces clarity: one relationship to deepen, one system to improve, one idea to explore.
A look at the ventures and platforms I have built or supported—each driven by a shared goal: create real value, empower people, and build with integrity.
AI integration studio helping companies automate workflows and unlock ROI in weeks, pairing Latin American engineering talent with operator insight.
Science-backed wellness brand focused on natural supplements that improve daily well-being through community and trust.
Family-backed investment and venture-building platform with 20+ early-stage investments across AI, food tech, health tech, SaaS, and consumer innovation.
Advisory exploring sustainable, design-forward developments that blend intelligent structuring with long-term stewardship.
Accelerator founded in college to equip young Mexican founders with practical tools, mentorship, and capital access.
Supported product strategy and go-to-market alignment for Cerby’s Latin American expansion.
These updates share sensitive traction and capital plans. Enter the access code provided privately.
Continue to grow and validate Neuforce with a clear scorecard.
We see meaningful upside in launching products for the massive segment that needs AI yet lacks a roadmap. Each deployment informs the features, pricing, and positioning for those offerings.
Next step: formalize two product blueprints and begin lightweight pilots while keeping service delivery disciplined.
Forecast for FY1 places us on track for the targets below. Retainer work in flight gives visibility into Q1 2026.
Seeking a single strategic investor to complement the mostly self-funded model between Aníbal and myself.
Building relationships in the ETA ecosystem to identify a company aligned with Arancia. This is a deliberate, parallel search—not a rushed mandate.
Focus: define an acquisition profile, meet searchers and operators, and map the capital stack that lets the family act as a strategic investor when the right opportunity surfaces.
Pursuing a pivot to a single hero solution and bringing in another operator/partner plus investment to make it world-class.
Send any questions, diligence requests, or intros here and I’ll follow up personally with the latest context.
